Velimir Srića (MS in Electrical Engineering; MBA from Graduate School of Business, Columbia University, New York; PhD in management information systems) is professor of management at Zagreb University and visiting professor at UCLA (University of California at Los Angeles). He was teaching at Beijing Renmin University in the People’s Republic of China, as well as in Budapest, Dubai, Graz, Maribor, Podgorica, Rijeka, Sarajevo and Split. He was Director of Croatian Information Technology Institute, Minister of Science and member of Croatian Government. He is Fulbright scholar and Eisenhower Fellow and was elected President of Zagreb city assembly. He is co-author of International Encyclopedia of Business and Management and works as management consultant to regional and international companies. Also, he is a World Bank expert on Change Management. As author or coauthor he published 68 books, more than 400 scientific and professional papers and hundreds of articles in popular magazines. He also published a strategic book on Croatia’s future (Croatia 2020), a novel (Private investigations), a collection of poetry (Various games) and a children’s book (Little Globe’s Long Journey).